CREATIVE DIRECTION BY JANEANE MALIA RODRIGUEZ

I led the creative direction and storyboard development for this commercial, shaping the visual tone and concept from the start. The goal was to highlight the amaran Pano 60c and 120c in a way that felt fresh, fun, and made for creators on the move. I focused on crafting a narrative that would show these lights as compact, powerful tools for flexible, on-the-go creativity. From the look and feel to the pacing and scenarios, my work helped set the foundation for how the final piece came to life.